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“ Now You Can Afford a Landed Home! ”
Owning good quality landed homes at affordable prices

This mission statement reflects our Group’s vision to develop and build affordable landed homes for the increasing middle income population of Malaysia. Our target markets are those families with a combined household income between RM 5,000 per month to RM 10,000 per month. Our founding directors strongly believe that property developers should not only look towards maximizing profit, but should also undertake our Corporate Social Responsibility through assisting our fellow Malaysian citizens in fulfilling their aspiration of owning good quality landed homes at affordable prices.


We always put our customers first and strive to secure their loyalty through top quality products and services.

We committed in providing quality yet affordable landed homes for the middle income population of

We embrace professionalism and seek excellence in everything
we do.

We value our employees as they are the key to our success.

Core Business & Revenue Model

Our Group is principally an integrated property developer specialising in suburban residential townships which offer affordable landed residential homes for the middle income population. We are integrated in the sense that we also undertake the main construction activities of our property development projects. We have stayed true to our vision of providing affordable landed homes to the middle income population of Malaysia yet remain profitable through our economies of scale and competency in project and cost management. We do subscribe to the belief that a developer must undertake high end property development to be a profitable going concern.

Core Strengths & Competitive Advantages

Economies of Scale

When we launch a project, a single phase (which is sold and constructed together at the same time) comprises not less than 30 acres. This results in economies of scale in our development cost as our personnel are more productive and our construction cost is lower due to economies of scale associated with better pricing from our suppliers and-sub contractors as well as lower wastage.

Strong Project Management Team

Our founding shareholders and directors originated from the construction industry. With a strong foundation in construction, our founding directors built and nurtured a strong project management team which made it possible to achieve the following:
(i) maximize the cost savings arising from economies of scale ; and
(ii) deliver the completed houses of such large scale developments to our customers within the scheduled datelines.

Boldness in Adopting New Designs

We are constantly exploring with our architects on cost saving designs but yet remain fashionable and in good taste. As a result, we have set a new benchmark in Melaka in respect of affordable bungalows which are well designed and accepted by the market.

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